mantras

We want communicate to people’s soul.
That’s why instead of algorithms, formulas or platforms, we have mantras.

Mantra 1

DATA SUCKS!

Data, data, data. 
Everybody talks about data, want data, craves data.
Data is the strongest amphetamine for business people who want to rule the world.  

But you know what? Data sucks.

Data sucks empathy, sense and soul.
In a datacentric thinking, inspiration expire.
You will know everything, and understand nobody.

So, before you join your next meeting, keep in mind our Mantra Number One:


DATA SUCKS!

Mantra 2

Existential or functional?

We are livin’ in a digital, service-oriented society.
Add the perpetual boost of innovation, and you will face two simple, ultimate truths: 

  • - functionality is a commodity
  • - there will always be something more functional than your beloved product or service.

Now the good news: relevance is the new black.

Overloaded by informations, opportunities and offers, people more and more looks look for values, affinities and personalities.
Something that really relates to their existences.

So, here it is our Mantra Number Two:



Existential or functional?

Mantra 3

WHAT’S THE STORY?

The more people talk, the less people listen. 
Our move? We don’t talk to them anymore.
We just steal their hearts with the meaningful language of the soul
, created by our buddies directors, musicians, designers, dramatists, cartoonists, actors, writers.

Let’s perform our Mantra Number Three:


WHAT’S THE STORY?